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IHL London ’19 Shows How Technology is Advancing the HR & Recruitment Scene

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Last week, on the 10th of September, we had the pleasure of exhibiting at IHL London ’19. The industry defining event saw over 1,000 attendees come together to explore the many developments taking place in recruitment. This year’s conference was filled with speakers and exhibitors who are providing new approaches to hiring solutions coupled with representatives from some of the biggest enterprises worldwide. Must attend events like IHL London ’19 prove that the HR scene is on the brink of major advancements fuelled through remarkable technology and innovation.

We had a great time meeting and exchanging insights with people from companies spanning multiple industries such as BT, adidas, Deloitte, The LEGO Group, Gumtree and more. Our team also had the opportunity to attend a number of interesting presentations. Two topics repeatedly featured this year were:

Success Through Technology & Data

The first was how using technology and data is helping companies achieve talent acquisition and retention goals at a higher rate than ever before. Companies investing in new, powerful platforms are finding increases in employee engagement, retention rates, satisfaction and other key performance indicators. The importance of data was also brought up this year at IHL London ’19. It’s vital that companies today track success in recruitment and HR. However, it’s also key to use data to improve upon existing processes by identifying trends such as channels and activities performing better than others and how this information can be used to help improve HR and recruitment processes.

The Power of Social

The second prominent theme was how companies investing in social were experiencing massive benefits in recruitment. Today 79% of firms are experiencing more online visibility once implementing a social advocacy channel. Thanks to this, companies are able to hit their often-challenging recruitment goals. Additionally, content shared by employees receives 8 times more engagement than brand channels. Therefore, speakers pointed out the importance of engaging your employees when investing in these lucrative channels. Finally, forward thinking companies are finding immense success in promoting open vacancies through their employees’ social networks.

Thinking of adopting technology and social to achieve your recruitment goals? Get in touch with us now.

Artificial Intelligence is the next big thing for recruiters

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According to the most recent LinkedIn Global Recruiting Trends report, the biggest trends set to change how recruiters hire are:

Diversity: the new global mindset
Candidate assessment tools: newest ways to identify top performers
Data: the new corporate superpower
Artificial Intelligence: your secret workhorse

The annual report, published last year, surveyed over 8,800 recruiters and hiring managers from 39 countries to better understand these trends and help recruitment teams prepare their strategies. Artificial intelligence is the one trend that recruiters can tangibly use to transform the hiring process.

Real Links is firmly aligned with these trends with it’s referral platform which uses AI & automation to select the best candidates from employees’ networks and match them with roles at a company, rapidly increasing the speed and effectiveness of the traditional referral scheme. The fact that potential candidate profiles are anonymised for recruiters until the candidates apply, helps to root out unconscious bias in the hiring process and is a valuable method to implement workplace diversity.

Artificial intelligence is at times seen as a threat to existing positions in the job market, and although this may be true for some sectors, for recruiters in Human Resources the prospect of having a secret assistant that has indefinite stamina and assured dependability should be exciting and attractive.

Allocating the more administrative duties of collecting and going through CVs and profiles to AI, recruiters gain the opportunity to spend more time sourcing, screening and nurturing potential candidates. As one of the newer trends, we are only just learning its capabilities in transforming sectors for the better. While AI can replace much of the process, only 14% believe it will eliminate recruiters’ jobs. AI is simply a tool being used to generate more meaningful time for the recruiter and eliminates the jobs that clutter the process.

Jon Addison, Head of Talent Solutions at LinkedIn UK, commented “Over the past few years, hiring talent has become a repetitive, and sometimes transactional, process. But there is a shift happening, and these emerging trends are helping to elevate recruitment to a more strategic profession that focuses on the most important and gratifying parts of the job – the human part and thinking critically about how to win the right talent. It’ll be a keen finger on the pulse with these trends that will help recruiters stay alive in our ever-evolving market.”

Taking advantage and capitalising on emerging technology is the best way to ensure longevity and efficiency. Artificial intelligence and automated tools are some of the most creative and innovative solutions that have come out of the tech world and should be utilised by recruiters all over the sector to help them increase the speed and quality of their hiring capabilities.

If you would like to find out more about how Real Links is using artificial intelligence and automation to improve traditional referral schemes please contact sales@reallinks.io

How to nail your employee referral program with tech…

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How Real Links, the employee referral platform, uses technology to solve the problems with employee referral schemes…

My role as co-founder of Real Links is to undertake the software development and product design of our platform. My colleague Sam Davies has already written about the problems that companies typically encounter with employee referral programs after surveying HR professionals and employees.Today, I want to explain how we’ve harnessed technology to solve these problems and build a simple process to increase employee referrals and decrease recruitment spend.

My referral scheme is getting results, couldn’t my company solve the problems with our referral schemes without third party software..?

Undoubtedly, there are some solutions that companies could implement. However, these processes are very labour intensive so it’s our belief that any company looking to improve their existing processes or create new ones could gain a lot from an automated and efficient system.

Visibility?—?I’m not told about vacancies at my company:

The companies with the most successful referral schemes think carefully about who in their company might have good connections for a specific role, for example those of a similar age or with connections at previous companies, and then make them aware of such roles.

We’ve made this super simple with a one click email to employees asking them to share the job vacancy via email or in their social networks.

We’ve also built an employee referral portal that houses all your current job postings from your ATS which an employee can access to view the current postings.

Time?—?It takes too long to refer someone.

Time and again the feedback we got from candidates was that they are too busy to share jobs with their friends or, if they do, it’ll just be someone in their immediate social sphere.

We’ve made it possible for employees to refer their network through our easy to use one click sharing features while also tracking the results.

Recognition:

The best referral schemes had employees rewarded for simply taking part. We spoke to one company where their employees would get a £20 gift voucher simply for sharing a job on LinkedIn. Now, that might be on the generous side but giving employees an incentive to be engaged in the process makes a lot of sense?—?maybe the first few times they try to refer a role they don’t know anyone suitable, but what if they do on the third attempt.

With a typical referral incentive scheme where a hire is rewarded, employees often lose interest.

At Real Links, we have a leaderboard that encourages employees to keep coming back to collect points (gamification) and also the opportunity to win prizes as they score to certain levels.

Conclusion:

Individually, these are all pretty straightforward steps you can start to implement today to improve your scheme, in fact you are probably already doing some of these things. However, it takes time to monitor, optimise and implement these features manually and suggest using a software tool would be preferential.

© copyright 2024 Real Links
© COPYRIGHT 2023 REAL LINKS
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