Why Real Links?

As the world continues to shift, ways of working have changed dramatically. Employee referrals and internal mobility are undoubtedly becoming an increasingly critical part of recruitment strategy on a local and global scale.


Real Links believes that problems are solved faster as a community. We value being a part of the HR and Talent Acquisition space, and we proactively encourage peer to peer learning and honest feedback within our client and contact base, leading to agile change and community driven innovation.   

Real Links mission: “Community driven innovation that helps companies hire great talent now and identify and engage candidates of the future.”

Leadership team

Sam Davies

Founder and CEO

Following a spell in recruitment, Sam qualified as a corporate solicitor at BCLP, moving on to White & Case where he managed large teams on deals for global corporations.  The idea for Real Links was in fact born when Sam was referred into White & Case. He realised how beneficial the referral process is for candidates and discovered that companies across the board actively wanted to increase employee referrals.  Sam’s belief is the reliance and expenditure on recruitment consultancies needs to be disrupted, and that Real Links should be an integral part of the HR tech revolution.

Paul Maxin

Real Links Board Adviser

Founding Director at MaxIntalent and previously interim Director of Resourcing, NHS Improvement; VP Talent Acquisition, Publicis Sapient; Global Resourcing Director, Unilever.

Chad Sowash

Real Links Board Adviser

Co-founder and co-host of ChadCheese.com Podcast – HR’s Most Dangerous Podcast.  Previously Director Veteran Recruiting, Randstad Sourceright; Chief Experience Officer, Recruit Military; VP National Labor Exchange, DirectEmployers Association.

Bill Boorman

Real Links Board Adviser

Lead Adviser at diversity tech provider ProvenBase.  Strategic Adviser, VONQ; Operating Board Member, HR Open Source; Adviser, CandidateID and previously lead adviser at employee referrals tech provider RolePoint.

Clair Bush

Real Links Board Adviser

Marketing Director, Ph. Creative and Marketing Advisor, Udder Talent Technology.  Previously Content Director, Recruitment Agency Expo; Strategy Director, Logic Melon; International Marketing Director, Bullhorn and EMEA Marketing Director, Broadbean Technology.

Jens Conradi

Real Links Board Adviser

Sales Director, SAP SuccessFactors Nordics and Baltics.  Previously Head of Finance and Business Analytics, SAP Norway; Vice President Outsourcing, Capgemini.

Cinzia Riccardone

Real Links Board Adviser

Cinzia brings extensive B2B SaaS and product development knowledge from her previous roles as Head of Product at Broadbean Technology; VP of Product at Cognism; Product Lead at Receipt Bank and Co-Founder at community focused initiative Code4Covid.

From household names to niche players, we're trusted with talent.

What sets us apart?

Diversity, Equity & Inclusion

We don’t claim to be a product that solves DEI, but we do believe referrals and internal mobility are an important part of the solution. We have a number of features that support DEI and we are committed to prioritising DEI product developments in our roadmap.

Partnership working

We are driven by customer feedback.  We use a combination of development partnerships and insight from employees and admin users to develop kick ass tech that delivers.


We love innovation, and believe without innovation there is no progress. We boast an agile and forward thinking team that work collaboratively to take new ideas and feedback and develop them into something tangible.

Industry leading advisers

The collective wisdom of our board advisers provides unparalleled product and market insight.  As well as advice, we meet regularly to collaborate on content and events.  

Cherish our customers

We are committed to helping our customers transform their recruitment process. Our dedicated Customer Success Team is run by an ex Talent Acquisition professional with a real understanding of the challenges our customers are facing.

Privacy and security

The platform is built to service businesses of all sizes, but we also have the privacy and security compliance required to support businesses right the way up to global enterprise.

Why not hear why our
customers chose us?

Product Madness filled all their open roles and built a talent pool of almost 40,000 in under 12 weeks.

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Hiring Great Tech Talent Fast

See how one tech business filled all their hard to fill tech roles with referrals;


Learn how referrals can work really well for specialist hiring;


Understand what motivates tech teams to engage with referrals.

The Psychology of Referrals

Learn the 3 psychological models that will influence success


Understand your employee’s behaviour and how to influence it;


Use this insight to generate long term participation with your referral scheme.

Rewarding Referrals

Based on research with over 100 businesses;


Learn how to increase employee participation with referrals;


Loads of new reward ideas you can implement into your business.