What’s going wrong with employee referrals..?

We’ve been out speaking to HR teams about our new employee referral platform and one thing is abundantly clear?—?everyone thinks employee referrals are great! The problem is that, despite us all being more interconnected than ever, employee referral hires are, with a few exceptions, very low.

Do your referral hires account for less than 10% of your annual hires? Don’t worry, our research suggests you are firmly amongst the majority. Even if you’re getting more referral hires, unless you are securing 30% of your annual hires through referrals, we don’t think you are fulfilling your employee referral potential.

So, what’s the problem..? We went out and spoke to employees across a range of industries to find out…

1. I’m not told about vacancies at my company

It was surprising to hear how many people cited a lack of visibility as a key reason. To be fair to the employees, there’s not much they can do if they’re not told about roles.

2. It takes too long to refer someone

What does that mean..? Well, we weren’t sure either so drilled down a bit further.

Basically, a lot of employees said that, if they receive an email about a vacancy, they simply don’t have the time to draft messages and contact their network. They tell themselves they’ll come back to it later but, of course, they rarely do. Another common gripe was “archaic processes” to submit a referral.

3. No recognition unless a referred candidate is hired

There seems to be a feeling that, while it makes sense to only pay recruitment consultants if a candidate is hired, a company’s employees should be treated differently.

Ultimately, they feel that they have put a lot of effort in and recommended a strong candidate, albeit a candidate not hired for that role, and that should be recognised.

4. Companies could offer more interesting incentives

Are you telling me that a big fat referral bonus isn’t enough..? In fairness, it’s not as greedy as first glance suggests. The point made by a few respondents was that not everyone is motivated by money and their company could potentially offer other awards (e.g. a cookery course).

What’s the solution?

It’s pretty simple really. You just need to use our employee referral platform, Real Links (www.reallinks.co.uk).

While that may be a shameless plug, all the employees and companies that we have spoken to agree that Real Links goes a long way to solving the problems mentioned above and will increase employee engagement.

Why not hear why our
customers chose us?

Product Madness filled all their open roles and built a talent pool of almost 40,000. In under 12 weeks.

Hiring Great Tech Talent Fast

See how one tech business filled all their hard to fill tech roles with referrals;

 

Learn how referrals can work really well for specialist hiring;

 

Understand what motivates tech teams to engage with referrals.

The Psychology of Referrals

Learn the 3 psychological models that will influence success

 

Understand your employee’s behaviour and how to influence it;

 

Use this insight to generate long term participation with your referral scheme.

Rewarding Referrals

Based on research with over 100 businesses;

 

Learn how to increase employee participation with referrals;

 

Loads of new reward ideas you can implement into your business.