What’s going wrong with employee referrals..?
We’ve been out speaking to HR teams about our new employee referral platform and one thing is abundantly clear?—?everyone thinks employee referrals are great! The problem is that, despite us all being more interconnected than ever, employee referral hires are, with a few exceptions, very low.
Do your referral hires account for less than 10% of your annual hires? Don’t worry, our research suggests you are firmly amongst the majority. Even if you’re getting more referral hires, unless you are securing 30% of your annual hires through referrals, we don’t think you are fulfilling your employee referral potential.
So, what’s the problem..? We went out and spoke to employees across a range of industries to find out…
1. I’m not told about vacancies at my company
It was surprising to hear how many people cited a lack of visibility as a key reason. To be fair to the employees, there’s not much they can do if they’re not told about roles.
2. It takes too long to refer someone
What does that mean..? Well, we weren’t sure either so drilled down a bit further.
Basically, a lot of employees said that, if they receive an email about a vacancy, they simply don’t have the time to draft messages and contact their network. They tell themselves they’ll come back to it later but, of course, they rarely do. Another common gripe was “archaic processes” to submit a referral.
3. No recognition unless a referred candidate is hired
There seems to be a feeling that, while it makes sense to only pay recruitment consultants if a candidate is hired, a company’s employees should be treated differently.
Ultimately, they feel that they have put a lot of effort in and recommended a strong candidate, albeit a candidate not hired for that role, and that should be recognised.
4. Companies could offer more interesting incentives
Are you telling me that a big fat referral bonus isn’t enough..? In fairness, it’s not as greedy as first glance suggests. The point made by a few respondents was that not everyone is motivated by money and their company could potentially offer other awards (e.g. a cookery course).
What’s the solution?
It’s pretty simple really. You just need to use our employee referral platform, Real Links (www.reallinks.co.uk).
While that may be a shameless plug, all the employees and companies that we have spoken to agree that Real Links goes a long way to solving the problems mentioned above and will increase employee engagement.